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Social Media Marketing – A Must-do For Today’s Marketers

Your online marketing strategy is incomplete without social media. It's time to act!

Blogging, social networking, photo hosting, video sharing…
These are a few terms that have phenomenally altered the way the online population interacts and absorbs information. They use internet as a medium for Self expression, Socialising, Sharing and Seeking knowledge — the 4 S's that have led to the rise of Social media.

Is SEM The Rising Sun for Online Marketing?

By Sonya Sahni, Head - Marketing

The web space in India has evolved tremendously, especially if one were to look at a period of time ranging from early 2000 to where we are now. Today, the web is acknowledged as a serious channel for informing, communicating and transacting. At iStrat, we have been working at leveraging this innate power of the web to make a difference to the projects that we take on.

Five Ways To Build Trust Online

Remember, Trust is a Precursor to Buying Online

Whether one likes it or not, one has to admit that Cyberspace is a shadowy world where buyers must proceed with extreme caution to avoid getting conned. There’s no denying that bad apples abound on the World Wide Web, which is why it becomes imperative for the good apples to prove that their dealings are above board. In this brief article, we will look at five tools for evoking the trust of your online customers.

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CII has a new digital face with its all new and impromptu website

Times OOH, India’s No. 1 OOH (Out of Home) media brand, revamped their website

Maruti brought the theme "Joys of life" at this Auto Expo

The Hero Honda Pavilion had all the Razzmatazz this Auto Expo.

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