Domino’s Pizza tied up with iStrat to generate online buzz around its upcoming store launch in a tier-II city.

To achieve this in duration as short as 3 weeks, iStrat worked on a social media mix comprising sites where the target audience usually networks. This included top social networking sites, city specific websites, blogs, forums & communities and social bookmarking. The activity received an unprecedented response from the city’s pizza lovers. iStrat managed to engage the target audience through conversations across 60 communities online and generated impressive views and traffic for the launch. Further, the search visibility and ranking of the launch went up phenomenally, with first page ranks on all major keywords.

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