Home| News@Publicis iStrat| Careers| Contact Us
About Istrat Services Offered by Istrat Istrat Blogs Live Wire - Istrat Articles  
News Istrat
<< Back
26 Aug 2013
I-Strat's News

Medela India: LIVE Chat Increases Engagement Rate

Developed By Istrat

After the successful launch of Medela India’s Facebook page, next step of our strategy was to keep the momentum of the page going. The aim was to increase brand awareness amongst mothers who breastfeed and thus positioning Medela as one-stop-solution for all their breastfeeding and motherhood problems and what better than exploiting the opportunity of Mother’s Day in our favour by having LIVE Chat with an expert.

The idea was to give them an interactive platform where the mothers could share their queries and concerns about breastfeeding and get them answered by an expert. This activity garnered more than 150 queries in just an hour and we were successful in creating a buzz and increasing engagement rate on the page.

This LIVE Chat helped us in building faith amongst our fans to assure them of the fact that whatever information that is being shared on the page is authentic and is endorsed by experts, which is one of the biggest assets for any brand.

<< Back
News at Istrat
McDonald’s Digital Move in North and East India
Fortis Memorial Research Institute – Launch into the Digital Arena and ATL Activation
DLF Cybercity: Creating an Identity through Website
Merino Laminates: Furnishing a New Image
All fields required.
Email ID    
Verify Code Type the characters you see in the picture below
Letters are not case-sensitive
India Home | Livewire | Careers | Sitemap | Contact us         Bookmark and Share
RSS | Privacy Policy | Disclaimer  
  © iStrat Software Pvt. Ltd. All Rights Reserved